Here is a little note about Google Alerts in relation to social media and marketing as it is a fantastic tool. Google Alerts enables you to filter search results in line with topics of interest to you and then email them to your inbox. This means you can constant be analysing what is happening in the blogsphere, news and other sites. It is very a time saving tool. Many years ago I worked for a company offering this kind of news aggregating functionality for considerable investment, and as is common place now, Google are offering it now for free. I would recommended signing up, and tracking topics related to your business!EnjoyPeaceNeil